Behaviour Change

PROPAGANDA FOR CHANGE is a project created by the students of Behaviour Change (ps359) and Professor Thomas Hills @thomhills at the Psychology Department of the University of Warwick. This work was supported by funding from Warwick's Institute for Advanced Teaching and Learning.

Sunday, December 11, 2016

The best anti-smoking ad ever?!





This powerful advert is a reminder that sometimes behaviour change starts with realising your own attitude towards it. This is consistent with many models of behaviour change that include the variable “attitude” such as Ajzen’s Theory of planned behaviour and Theory of reasoned action.
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